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MEDIA KIT
The Write Lens
With a focus on honesty, sincerity, and mold-breaking uniqueness, we turn photographers' personalities into their most powerful marketing asset.
In 2017, I said, “see ya never!” to a career as a communications director and magazine editor-in-chief to chart my own course as a freelance writer. I wanted to recapture the magic I’d discovered sitting across from a seventh generation exotic animal trainer at her elephant farm as she told me her story. Spending hours with a single subject and transforming their life into print is rare gift in today’s “10 seconds of fame” media culture. But it’s what I loved most. So, it’s what I chased.
I never would have imagined where that road would lead—to meeting, getting to know, and introducing the women behind the world’s cameras!
For six years, I’ve helped photographers embrace their authentic brand voices, speak to clients they genuinely adore, and fill booking calendars with weddings and sessions that light them up. Because I believe sincerity is the secret to a job—to a life—photographers truly love. And I’m here to help them achieve it with an ease and effortless unlike anything they’ve experienced before!
AUDIENCE
OUR WORDS MADE A SPLASH IN JANUARY 2023
Our Content Metrics
256,780+
TOTAL MONTHLY AUDIENCE
1,102
EMAIL LIST (SUBSTACK) SUBSCRIBERS
51%
AVERAGE EMAIL OPEN RATE
2,215
INSTAGRAM FOLLOWERS
941
PINTEREST FOLLOWERS
129,440
TOP SINGLE PIN IMPRESSIONS
WHO ARE WE TALKING TO?
Our Audience
From our most engaged repeat clients to our newest followers, The Write Lens attracts photographers who are driven, innovative, and passionate about delivering an unmatched client experience. But more than anything, the photographers we attract embrace honesty and authenticity and believe that their unique personalities are their strongest marketing asset. According to our 2022 Instagram analytics, our audience is:
94% FEMALE
85% BETWEEN THE AGES OF 25 AND 44
87% BASED IN AMERICA
INTERACTING WITH CONTENT THAT IS RELATABLE, INSPIRATIONAL, OR PERSONAL
SAVING CONTENT THAT IS PRACTICAL AND INFORMATIONAL
CLIENTS
A PEEP INTO OUR PORTFOLIO
Our Client Work
Jontell Vanessa Photography
Vibrant. Relatable. Enthusiastic.
Kristen Giles Photography
Playful. Provocative. Warm.
Kiley Ann Photography
Graceful. Radiant. Thoughtful.
ACCORDING TO A DEC. 2022 CLIENT SURVEY
Our Client Metrics
162
TOTAL WEBSITES REWRITTEN
6
YEARS OF COPYWRITING EXPERIENCE
28-40
PRIMARY CLIENT AGE
94%
RAISED PRICES POST-PROJECT
86%
SAW INCREASED SITE TRAFFIC
50%
RECEIVED MORE REFERRALS FROM GOOGLE
56%
EXPERIENCED LESS POST-INQUIRY GHOSTING
61%
REPORTED BETTER CONSULTATION CALLS
94%
INCREASED IDEAL CLIENT INQUIRIES
(AND BOOKINGS!)
WHO WE’VE WRITTEN FOR
Our Favorite Clients
Alex Peterson
Maggie Grob
Megan Norman
Kristin McCandless
Kiley Williams
Hope Apolinar
Bailey Pianalto
Cait Kramer
Amanda Ellis
Kali Villarreal
Penny Schaaf
Ashley Auger
Kali Ponx
Perry Ann Copeland
Amy Allmand
Jennifer Lourie
Jessica Billings
Rick Bouthiette
Liz Koston
Angela Matthews
Taylor Nations
Dawson Renaud
Brittany Allen
Marina Roman
Erin Lee
Kim Ritchie
Paige Allred
Aubrey Fletcher
Adison Alward
Michelle Lippert
Casi Yost
Michelle Kawahara
Molly Kate Holsinger
Christina Elliot
Andrea Cooper
Kathleen Pieratt
Abigail Malone
Lacey Cates
Sharianna Metcalf
Shanna Castro
Rachel Buckley
Cadence Feeley
Mindy Larson
Natacha Williams
Ashley Cook
Samantha Davis
Hannah Way
Jennifer Vernarsky
Zha Zha Liang
Lindsay Newton
Baleigh Rollins
Erinne Sitz
Stephanie Mason
Jenny Levine
Kayla Ivey
Emily Stock
Cassie Valente
Liz Zantopulos
More Beatty
Sana Ahmed
Alicia Mink
Ellie McKinney
Courtney Rudicel
Monica Lope
EDUCATION
WHAT MAKES US UNIQUE?
Our Philosophy
Beyond my journalism degree, experience working as a communications director and magazine editor-in-chief, and half a decade of proven client results, what makes The Write Lens unique spin on copywriting so special?
01. We exclusively serve photographers (and always have!)
By devoting myself to the language, trends, and world of photography for the last five years, I’ve refined a client experience and approach to a photographer’s unique needs.
02. We believe success is rooted in unique personality.
Unlike the work of other service providers, a connection between photographer and client directly results in a better final product. That makes personality an essential asset!
03.We rely on systems along with creativity to be fast and reliable.
Nearly every photographer has experienced late, overpriced, downright bad contractor work. Our dedication to making the process quick, reliable, and repeatable has made us a go-to contractor for photographers!
WE COULD GIVE A FREAKING TED TALK ON…
Education and Speaking Topics
UNLEASHING A UNIQUE, CAPTIVATING BRAND VOICE
From identifying the fascinating parts of your personality to creating a cohesive voice from all the opposites inside you, I can teach you how to find (and use!) your distinct brand voice.
IDENTIFYING AND SPEAKING TO IDEAL CLIENT YOU LOVE
The best way to beat burnout is by working with clients you love. By diving deeply into what really defines your favorite clients, we can build and attract ideal clients you can’t wait to book.
HOW PHOTOGRAPHERS CAN WRITE EFFECTIVE WEB CONTENT
Let’s explore principles of marketing psychology and the unique photography experience in practical tips photographers can use to write web content that’s clear and effective.
WRITING YOUR WAY TO A LUXURY CLIENT EXPERIENCE
Luxury isn’t a look or a price point. it’s an experience defined by clarity, simplicity, and consistency. Through well-written, well-timed emails, guides, and more, make your experience luxurious.
MOST COMMON WRITING MISTAKES PHOTOGRAPHERS MAKE
For six years, I’ve watched the photography industry grow and morph, but somehow the primary mistakes remain the same. Learn what they are and how to overcome them.
BUILDING A SUSTAINABLE EFFECTIVE BLOGGING STRATEGY
Blogging is every photographer’s least favorite task, but it’s also the single best way to build you reach! Learn how to blog consistently and effectively without drowning in misery.
WORD AROUND TOWN
Client Reviews
"Having owned my photography business over ten years, I've worked with several copywriters during my career—working with Erica has been truly different from all my past experiences with a copywriter."
Erica knew exactly the right questions to ask to understand my brand, brand voice, writing style, and all the information I wanted to get across in my website copy. Her client experience is like no other. Her emails are always informative, well-written, and super helpful.
When it came time to write my copy, Erica did an excellent job choosing the right tone, brand voice, and writing style. I was blown away by the first draft of the webpage and now I’m amazed at how well the final copy turned out. I can’t wait to get all the new copy onto my website! Once our project was done, I immediately reached out to her about adding on two more projects, because I already know she will do an outstanding job.
ALEX PETERSON, WEDDING PHOTOGRAPHER
IDALIA PHOTOGRAPHY
"It is beyond incredible to me how she made everything I told her sound exactly like me. I have never experienced such a thing in my life!"
Erica somehow turned my type 7, ADD, ADHD, spontaneous, spunky personality into my brand voice. I feel heard. I feel empowered. I feel professional. Most of all, I feel like myself! From the start of the project, I knew I had made the “write” (haha get it?) decision to take this leap of faith for my business. When she and I talked on the phone, I knew we would become friends and that is so special to me!
She somehow took my personality and professionalism and made them into one. I feel like people will know EXACTLY who I am before they even get to meet me which is incredible. I used to believe I had to act and talk a certain way to reach my dream client, but she showed me that it is not true! I love high fashion and romantic moments while holding a glass of sweet tea in my hands and watching 90s sitcoms! The fact that she created all of these amazing things in the span of two days is astounding to me. It is like she hyper-focused on ME and my brand. I have never felt so heard, and I felt like she listened to every single word I said, which made me feel comforted and appreciated.
perry ann copeland, wedding & boudoir photographer
PERRY ANN PHOTOGRAPHY
ERICA HAS APPEARED IN:
Grab A Headshot
photo credit: PERRY ANN PHOTOGRAPHY & JORDAN ALYSSA CREATIVE
PICKING UP WHAT WE’RE PUTTING DOWN?
Let's Collaborate!
Believe I’m the right fit for your podcast, workshop, retreat, mastermind, or conference? I can’t wait to meet you and your audience as we partner in the mission to give all photographers the sincere, strategic, sensational websites their businesses deserve!
Share a bit about yourself, your business, the collaboration opportunity you have in mind, and why you think I’d be a great fit for your audience in an email to [email protected]. And I’ll be in touch in 48 hours to less to keep the conversation alive! I can’t wait to meet you!
